By LAURA KINSLER | The Tampa Tribune
Published: October 11, 2012
Pasco County’s plan to market the county as a sports destination is paying off this year — the county’s tourism figures rose 19 percent in 2012.
This also was the first year Pasco County began marketing the area’s many nude resorts to international tourists. County Tourism Director Eric Keaton said the county’s first “Eurobird” ads drew tourists from eight European and South American countries. The largest contingent traveled from Belgium.
“The one thing this organization did for the county was to help open our eyes to the international market as a whole,” Keaton said.
The campaign generated worldwide publicity. “Just talking about the naturist lifestyle had our office fielding interview requests from Australia and Germany,” Keaton said.