The big music festival hadn’t yet been named. As Kevin at Accelerated Global was working on some promotional videos for the headline act, he realized their rendition of the Iron Butterfly’s iconic 60’s anthem In-A-Gadda-Da-Vida was spot on.
With his discerning musical ear, having spent most of his life in various bands playing a variety of instruments, he realized these musicians had a special quality in recreating the authentic sounds, right down to the couch-sized 60s-era Hammond B3 organ they were lugging around, just as many of that era’s rock bands had done.
In a flash of inspiration, Kevin chose the name for the event. It would be suggestive of the 60s-era nature of this music festival, and instantly recognizable to fans of 60s-70s hard rock. By including the name Pasco, it showed the support this event would provide for the county’s businesses. It was a play on words, as Iron Butterfly had done with its variation of “In The Garden Of Eden,” the original song title. It suggested in a subliminal way that Pasco county was indeed a garden worth visiting, which tied in with the campaign’s focus on international tourism. And so, the music event gained a distinctive name: In-A-Gadda-Da-Pasco.